Obsessing over visuals vs building products that win

This is the blueprint I wish I had when I started designing products -

Most designers obsess over visuals. Few master what truly builds products that win.

I’ve worked with early-stage startups and billion-dollar companies. And the gap between average and world-class designers is never talent - it’s how they think.

Here are the 6 pillars that separate the ones who ship products millions use -

1) Product Thinking

Your Figma file isn’t the product -it’s a hypothesis.
You’re designing for behavior, not pixels.

Ask: What pain is this solving, and how will we know it worked?

If you can’t measure it, you can’t improve it.

2) Communication

You can’t build great products alone.

Explain your ideas like you’re talking to a smart 12-year-old.

No jargon, no design poetry.

PMs and engineers don’t want pretty slides - they want clarity.

3) Taste

Taste is what makes your decisions timeless.

It comes from studying what lasts - not what’s trending.

Steal judgment from Apple, Stripe, Notion.

Then build your own lens for what feels right.

4) Systems Thinking

Good designers think in screens. Great ones think in systems.

Design tokens, grids, states, and logic - your invisible foundation.

It’s how your product stays beautiful at scale.

5) Curiosity

The best designers are part detective, part scientist.

They ask “why” until they find something no one noticed.

Curiosity turns users into teachers and designs into discoveries.

6) Execution

You can have all the theory in the world, but deadlines don’t care.

Speed is a design skill.

World-class designers move fast and stay precise.

That’s how you earn trust and momentum.

You don’t become world-class by chasing aesthetics. You get there by mastering thinking, communication, and clarity. Everything else is just polish.